my partner and i were tasked with redesigning CL for a market that wasn't responding to what CL had been saying.  this was our take.  suffice it to say, it didn't go anywhere.


donavon is a pro surfer that coors light sponsors.  total hippie dude that spends his time riding the waves and making very socal music.  i really wasn't digging what he was wearing but thats his style so... whatever.  the people that know him, and are his fans, want to see him the way he is, not as a corporate version of himself.  but, i really don't get that 'stache.